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ANALISIS PEMASARAN JAGUNG DI KECAMATAN LENTENG KABUPATEN SUMENEP

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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Title ANALISIS PEMASARAN JAGUNG DI KECAMATAN LENTENG KABUPATEN SUMENEP
 
Creator Fauzi, Moh
Siswadi, Bambang
Mahfudz, Masyhuri
 
Description Abstract The research objective was to determine the corn marketing channel and the efficiency of corn marketing in Lenteng District, Sumenenp Regency. The data analysis method used is qualitative analysis and quantitative analysis which consists of three approaches namely (a) Marketing Margin (b) Market Integration and (c) Price Transmission Elasticity. The results of qualitative data analysis explain that there are two marketing channels, namely Channel I: Farmers, Brokers, Collector Traders, Consumers. Channel II: Farmers, Middlemen, Collectors, Wholesalers. Marketing functions carried out by farmers: sales. Middlemen: purchases, weighing, loading and unloading, transportation and sales. Collectors: purchases, weighing, loading and unloading, transportation, packaging, depreciation, retribution and sales. Wholesalers: purchasing, weighing, loading and unloading, transportation, depreciation or sorting, levies and sales. The results of quantitative data analysis indicate that the market structure leads to the monopsony market, this can be seen from the transmission price elasticity (η) of 0.56. Keyword : efficiency of marketing, corn, line of marketing
 
Publisher Program Studi Agribisnis
 
Contributor —
 
Date 2019-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2088
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 7, No 2 (2019): SEAGRI
2339-1111
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2088/1991
 
Rights Copyright (c) 2019 Moh Fauzi