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ANALISIS EFISIENSI PEMASARAN BUAH NAGA (Studi Kasus di Desa Paiton Kecamatan Paiton Kabupaten Probolinggo)

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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Title ANALISIS EFISIENSI PEMASARAN BUAH NAGA (Studi Kasus di Desa Paiton Kecamatan Paiton Kabupaten Probolinggo)
 
Creator syamsudin, syamsudin
 
Description ABSTRACK The purpose of this study is. 1) To find out the dragon fruit marketing channel and find out the marketing efficiency of dragon fruit. The location of the study was done intentionally in Paiton Village. Random sampling method for farmers and to determine respondents to marketing institutions using snow ball sampling. Data analysis method used price transmission elasticity and direct approach. The results of this study indicate that, in Paiton Village there are two marketing channels. From the two existing marketing channels it turns out that the most efficient marketing channel is marketing channel I. This is indicated by the share received by farmers at 76.4,%. With a marketing margin of Rp. 3,500 To π / c on channel I which is 3,9. Whereas on channel II the share of farmers is 70.1% with a marketing margin of Rp. 4,375 for n / c on channel II at middleman level 4.0 and at the retail level of 2.8.
 
Publisher Program Studi Agribisnis
 
Contributor
 
Date 2019-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2103
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 7, No 3 (2019): SEAGRI
2339-1111
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2103/2007
 
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