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ANALISIS RANTAI PASOK (Supply Chain) CABAI MERAH (Capsicum Annuum L.) DI STA MANTUNG KECAMATAN PUJON KABUPATEN MALANG.

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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Title ANALISIS RANTAI PASOK (Supply Chain) CABAI MERAH (Capsicum Annuum L.) DI STA MANTUNG KECAMATAN PUJON KABUPATEN MALANG.
 
Creator Agustin, Melia
Siswadi, Bambang
Hindarti, Sri
 
Description ABSTRACTThis study aims to determine supply chain management and marketing Sefficiency of red chili at STA Mantung. Data used are primary data from the results of observations and interviews conducted in December 2018 in STA Mantung, Pujon District, Malang Regency with determining the sample of farmers using the random sampling method and large traders using the snowball sampling method. amples used, namely 53 respondents: 30 farmers, 9 middlemen, 1 STA Mantung wholesaler, 9 retailers and 3 traders outside the STA Mantung.The results showed that the majority of farmers (82.5%) were directly sold to wholesalers at STA Mantung. There were four marketing channels at STA Mantung, namely: Channel I: Farmers, wholesalers, STA Mantung, End Customers. Channel II: Farmers - Middlemen - Wholesalers STA Mantung - Retailers = End Consumers. Channel III: Farmers - Large Traders of STA Mantung - Wholesalers Outside STA Mantung. Channel IV: Farmers - Large Traders of STA Mantung-Pabrik.Between the four channels the most efficient on the fourth channel. The market formed in STA Mantung is oligopoliKeywords: red chili, supply chain and marketing efficiency.
 
Publisher Program Studi Agribisnis
 
Contributor —
 
Date 2019-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2055
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 7, No 1 (2019): SEAGRI
2339-1111
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2055/1960
 
Rights Copyright (c) 2019 Melia Agustin