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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN MALANG STRUDEL (Studi Pada Pelanggan Malang Strudel, Batu)

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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Title ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN MALANG STRUDEL (Studi Pada Pelanggan Malang Strudel, Batu)
 
Creator Subekti, Rizki Ahmad
 
Description This study aims to identify the characteristics of consumers and analyze the factors that influence consumer decisions in purchasing Malang Strudel. The data used are primary data from observations and interviews conducted in December 2019 located in Malang Strudel Batu with a sample of 30 respondent consumers. Data analysis techniques used descriptive analysis and logit model regression analysis. The results showed that the majority of consumers were 77% women, judging from the educational background of Malang Strudel consumers, the average was in the highly educated category of 70% undergraduate to post graduate 23%. Judging from the monthly income, most Malang Strudel consumers are employed and have a high income from yaituRp. 5,000,000 60% per month and ≥ Rp. 5,000,000 with 40%. Factors that influence consumer decisions are price, taste, and durability with α = 0.1Keywords: strudel, consumers, consumer decisions
 
Publisher Program Studi Agribisnis
 
Contributor —
 
Date 2020-02-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/6199
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 8, No 1 (2020)
2339-1111
 
Language en
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/downloadSuppFile/6199/676
 
Rights Copyright (c) 2020 Rizki Ahmad Subekti