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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PIA APEL SHYIF (Studi Kasus: UKM Permata Agro Mandiri Kota Batu, Jawa Timur)

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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Title FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PIA APEL SHYIF (Studi Kasus: UKM Permata Agro Mandiri Kota Batu, Jawa Timur)
 
Creator Sagita, Susi Haryati Mila
 
Description ABSTRACTThe purpose of this study is to find out what factors influence consumer decisions in buying pia apel Shyif. This research was conducted at the Brawijaya Souvenir Palace and the Palace of the De Duwa Palace of Batu City, East Java, with the consideration that the souvenir center sells pia apel Shyif products. Sampling using nonprobability sampling technique that is by accidental sampling as many as 70 respondents. The study was conducted in December 2018. Data analysis used descriptive analysis and logit model regression analysis. The results showed that the factors that influence consumer decisions in buying apple pie are price factors, product quality factors, income factors, and gender factors.Keywords: consumer decision,apple pia Shyif
 
Publisher Program Studi Agribisnis
 
Contributor —
 
Date 2019-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2101
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 7, No 3 (2019): SEAGRI
2339-1111
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2101/2004
 
Rights Copyright (c) 2019 Susi Haryati Mila Sagita