Record Details

STRATEGI PEMASARAN KRIPIK NANGKA PADA CV. KAJEYEFOOD (Study kasus: CV. KajeyeFood Kecamatan Blimbing, Kota Malang)

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

View Archive Info
 
 
Field Value
 
Title STRATEGI PEMASARAN KRIPIK NANGKA PADA CV. KAJEYEFOOD (Study kasus: CV. KajeyeFood Kecamatan Blimbing, Kota Malang)
 
Creator Asri, Astrid Sukma
 
Description This research aims to that is: to calculate the level of business efficiency of chips nangka, to know the strengths, weaknesses, opportunities, and the threat of business chips nangka, to know the strategy that can be applied in the marketing of chips products Jackfruit in the village of Polosesame District Blimbing Malang. The determination of the research site is purposive (intentionally) in the village of Polosesame District Blimbing Malang. With the data analysis methods used are: calculating the business efficiency level, the IFE matrix and EFE for the company, the IE matrix to know the position of the company, the SWOT matrix to formulate the alternative marketing strategy, and QSPM to decided the priority of the marketing strategy of jackfruit.
 
Publisher Program Studi Agribisnis
 
Contributor —
 
Date 2020-02-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/6191
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 8, No 1 (2020)
2339-1111
 
Language en
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/downloadSuppFile/6191/670
 
Rights Copyright (c) 2020 Astrid Sukma Asri