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ANALISIS EFISIENSI PEMASARAN BUAH STRAWBERRY DI DESA PANDANREJO KECAMATAN BUMIAJI KOTA BATU

Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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Title ANALISIS EFISIENSI PEMASARAN BUAH STRAWBERRY DI DESA PANDANREJO KECAMATAN BUMIAJI KOTA BATU
 
Creator rahman, ali
Siswadi, Bambang
Mahfudz, Masyhuri
 
Description Abstract The research objective was to determine the corn marketing channel and the efficiency of corn marketing in Lenteng District, Sumenenp Regency. The data analysis method used is qualitative analysis and quantitative analysis which consists of three approaches namely (a) Marketing Margin (b) Market Integration and (c) Price Transmission Elasticity. The results of qualitative data analysis explain that there are two marketing channels, namely Channel I: Farmers, middlemen, Collector Traders, Channel II: Farmers, Middlemen, wholesalers, consumers. Channel III: farmers, middlemen, wholesalers, retailers, consumers. Marketing functions carried out by farmers: sales. Middlemen: purchases, weighing, loading and unloading, transportation and sales. Collectors: purchases, weighing, loading and unloading, transportation, packaging, depreciation, retribution and sales. Wholesalers: purchasing, weighing, loading and unloading, transportation, depreciation or sorting, levies and sales. The results of quantitative data analysis indicate that the market structure leads to the oligopoli market, this can be seen from the transmission price elasticity (η) of 1.7.Keyword : efficiency of marketing, strawberry fruit, line of marketing
 
Publisher Program Studi Agribisnis
 
Contributor —
 
Date 2019-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2061
 
Source Jurnal Sosial Ekonomi Pertanian dan Agribisnis; Vol 7, No 1 (2019): SEAGRI
2339-1111
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/SEAGRI/article/view/2061/1965
 
Rights Copyright (c) 2019 ali rahman