Record Details

Video branding untuk promosi usaha mikro kecil menengah (UMKM)

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

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Field Value
 
Title Video branding untuk promosi usaha mikro kecil menengah (UMKM)
 
Creator Eka Sari, Wahyuni
Yulianto, Yulianto
Junirianto, Eko
Franz, Annafi
Karim, Syafei
Khamidah, Ida Maratul
 
Subject branding; business; micro; samarinda; video
 
Description Nowadays, Branding or marketing share has evolved from creating images to video. The appropriate videos promotions can increase consumer interest in buying products. The suitable video can provide an positive image to consumers of a product or service. However, there are many obstacles in making interesting branding with video, such as the technique of taking pictures and creating an interesting storyline, the ability to package interesting videos such as editing sound and images, dubbing and then adding text. Solution for the problem, a community service program was carried out by the Politeknik Pertanian Negeri Samarinda to owners of micro, small and medium businesses (UMKM) in Samarinda. Implementation of this activity is carried out for a one-day workshop and then online mentoring for one week. The method of implementation is with lectures, practices, discussions and then questions and answers. This activity was attended by 30 participants. From 30 participants there were 28 participants who succeeded in making a video branding with a duration of 1 to 2 minutes.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2021-03-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jipemas/article/view/7174
10.33474/jipemas.v4i1.7174
 
Source Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 10-18
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 10-18
2621783X
2654282X
10.33474/jipemas.v4i1
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jipemas/article/view/7174/7507
http://riset.unisma.ac.id/index.php/jipemas/article/view/7174/7502
 
Rights Copyright (c) 2021 Wahyuni Eka Sari
http://creativecommons.org/licenses/by-sa/4.0