Record Details

Pemanfaatan marketplace shopee sebagai strategi untuk meningkatkan pemasaran kain songket

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

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Title Pemanfaatan marketplace shopee sebagai strategi untuk meningkatkan pemasaran kain songket
 
Creator Desiani, Anita
Irmeilyana, Irmeilyana
Putri, Ajeng Islamia
Yuniar, Enyta
Calista, Nur Avisa
Makhalli, Siddiq
Amran, Ali
 
Subject songket cloth; traditional; market place; penyandingan; shopee
 
Description South Sumatera songket woven cloth is one of the cultural assets of South Sumatera Province which is usually used at weddings and other traditional ceremonies. One of the villages which is famous as a producer of songket cloth is a Penyandingan Village. The songket cloth industry in Penyandingan Village experienced a decline in turnover of up to 60% during the Covid-19 pandemic. This is supported by the lack of knowledge of society regarding marketing strategies and technology in marketing products. For this reason, Shopee market management training is needed for songket cloth craftsmen and the Penyandingan Village society through the Sriwijaya University Thematic Community Service team program so that the marketing of songket fabrics can reach a wide market and be able to compete with other products. The method used is the lecture method including data collection planning and implementation of activities. The research analysis uses descriptive analysis to provide a general description of the implementation of the Shopee marketplace training. After the training was carried out,  Penyandingan Village society was able to understand the material and apply it directly using the Shopee application, and could be applied on a sustainable scale so that sales of songket cloth could increase.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2021-07-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jipemas/article/view/9222
10.33474/jipemas.v4i2.9222
 
Source Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 2 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 209-219
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 2 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 209-219
2621783X
2654282X
10.33474/jipemas.v4i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jipemas/article/view/9222/8647
http://riset.unisma.ac.id/index.php/jipemas/article/view/9222/8648
http://riset.unisma.ac.id/index.php/jipemas/article/downloadSuppFile/9222/1039
 
Rights Copyright (c) 2021 Anita Desiani, Irmeilyana Irmeilyana, Ajeng Islamia Putri, Enyta Yuniar, Nur Avisa Calista, Siddiq Makhalli
http://creativecommons.org/licenses/by-sa/4.0