Record Details

Pemasaran digital dengan memanfaatkan landing page pada perusahaan start-up

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

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Title Pemasaran digital dengan memanfaatkan landing page pada perusahaan start-up
 
Creator Febrian, Angga
Lina, Lia Febria
Safitri, Vera Apri Dina
Mulyanto, Agus
 
Subject social media; landing page; marketing; start up
 
Description The increasing use of social media such as Instagram and Facebook can be utilized to reach a wider and more targeted consumer by creating the right content organically (free of charge), and doing paid advertising on these platforms. However, his lack of knowledge about how to make real content and paid advertising is an obstacle for marketers to take advantage of it. So that we need the right strategy in marketing products through these media. The marketer's job is to increase the number of followers on social media and customer interactions because there is a positive relationship between the number of followers and sales. This training aims to help startups in Lampung to maximize the use of social media, in this case, we provide training in creating landing pages and financial preparation training. Partners in this activity are sharia motorcycle taxi transportation companies (OJESA). In the end, this activity can be beneficial for partners by increasing knowledge about digital marketing by utilizing landing pages in advertising and managing finances. Partners can use the facilities provided by the platform in advertising. As well as understanding effective and efficient advertising tactics and strategies.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2021-07-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jipemas/article/view/10103
10.33474/jipemas.v4i3.10103
 
Source Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 3 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 313-320
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 3 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 313-320
2621783X
2654282X
10.33474/jipemas.v4i3
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jipemas/article/view/10103/10722
http://riset.unisma.ac.id/index.php/jipemas/article/view/10103/8964
 
Rights Copyright (c) 2021 angga febrian
http://creativecommons.org/licenses/by-sa/4.0