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Peningkatan potensi desa wisata melalui pengembangan kemasan oleh-oleh

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

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Title Peningkatan potensi desa wisata melalui pengembangan kemasan oleh-oleh
Peningkatan kualitas produk olahan susu dengan penyimpanan hasil produksi yang efektif
 
Creator Rumijati, Aniek
Asfiah, Nurul
Rima Fiandari, Yulist
 
Subject gift packaging; safe, easy; environmentally friendly
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Description The development of Café Sawah as Village Tourism in Pujon Kidul is very important because it has an impact on improving the community's economy. So far, various dairy products by MSEs that are fostered by ‘Aisyiyah are sticks and crackers as typical souvenirs from Pujon Kidul Tourism. The souvenirs are still not packaged attractively. Product packaging is an effective marketing strategy in managing the end of production, until it is accepted by the end consumers. As a tourist area that is crowded with visitors, good and effective processing of souvenirs is a solution that can be offered to visitors as souvenirs. The purpose of this community service is to improve good packaging, elegant design, easy to carry and able to maintain the quality of the product during the trip. This community service methods are observation, audience and active participation, in order to increase the value of souvenir products with more attractive packaging, safe and comfortable, with local wisdom. The result of this community service is packaging that has an attractive design, an elegant impression of the product, improving of the product values, and so, it becomes a promotional medium when it is brought to a new place as a souvenir, and then, it will subsequently have impact on increasing the welfare of the surrounding community, especially MSEs fostered by ‘Aisyiyah.
The development of Café Sawah as Village Tourism in Pujon Kidul is very important because it has an impact on improving the community's economy. So far, various dairy products by MSEs that are fostered by ‘Aisyiyah are sticks and crackers as typical souvenirs from Pujon Kidul Tourism. The souvenirs are still not packaged attractively. Product packaging is an effective marketing strategy in managing the end of production, until it is accepted by the end consumers. As a tourist area that is crowded with visitors, good and effective processing of souvenirs is a solution that can be offered to visitors as souvenirs. The purpose of this community service is to improve good packaging, elegant design, easy to carry and able to maintain the quality of the product during the trip. This community service methods are observation, audience and active participation, in order to increase the value of souvenir products with more attractive packaging, safe and comfortable, with local wisdom. The result of this community service is packaging that has an attractive design, an elegant impression of the product, improving of the product values, and so, it becomes a promotional medium when it is brought to a new place as a souvenir, and then, it will subsequently have impact on increasing the welfare of the surrounding community, especially MSEs fostered by ‘Aisyiyah Keywords:  Gift packaging, Safe, Easy, Environmentally Friendly
 
Publisher University of Islam Malang
 
Contributor —
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Date 2021-03-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jipemas/article/view/9049
10.33474/jipemas.v4i1.9049
 
Source Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 90-99
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 90-99
2621783X
2654282X
10.33474/jipemas.v4i1
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jipemas/article/view/9049/8133
http://riset.unisma.ac.id/index.php/jipemas/article/view/9049/8138
 
Rights Copyright (c) 2021 Aniek Rumijati, Nurul Asfiah, Yulist Rima Fiandari
http://creativecommons.org/licenses/by-sa/4.0