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Strategi ekspansi usaha dan pengelolaan kas berbasis teknologi informasi pada era new normal

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

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Title Strategi ekspansi usaha dan pengelolaan kas berbasis teknologi informasi pada era new normal
 
Creator Fidiana, Fidiana
Ariestianti, Widhi
Retnani, Endang Dwi
Widyawati, Dini
 
Subject UMKM; sukolilo; business strategy; cash management
 
Description Handicraft SMEs are one of the sectors affected by the Covid-19 pandemic. The implementation of this community service activity aims to offer the right expansion strategy for MSMEs affected by the Covid-19 pandemic. The scope of community service activities is limited to the Sukolilo Surabaya Handicraft SMEs. Some MSMEs have managed to survive and some have been less fortunate. The method of activity is to provide recommendations through virtual assistance activities through zoom and WhatsApp social media related to strategies to increase business and manage finances during the new normal era. The results of this community service activity include several MSMEs responding by diversifying their products and businesses. Second, partners with marketing problems have created accounts through the Instagram and Facebook applications and have participated in the exhibition agenda. Third, partners with financial problems have carried out simple financial management manually and using the SME Accounting application.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2021-07-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jipemas/article/view/9585
10.33474/jipemas.v4i2.9585
 
Source Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 2 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 251-258
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); Vol 4, No 2 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS); 251-258
2621783X
2654282X
10.33474/jipemas.v4i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jipemas/article/view/9585/8756
http://riset.unisma.ac.id/index.php/jipemas/article/view/9585/8757
 
Rights Copyright (c) 2021 Fidiana Fidiana, Widhi Ariestianti, Endang Dwi Retnani, Dini Widyawati
http://creativecommons.org/licenses/by-sa/4.0