Record Details

PENGARUH CITRA MEREK, KEPERCAYAAN, DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN APLIKASI TRANSPORTASI ONLINE GOJEK DI KOTA MALANG

Jurnal Ilmu Manajemen (JIMMU)

View Archive Info
 
 
Field Value
 
Title PENGARUH CITRA MEREK, KEPERCAYAAN, DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN APLIKASI TRANSPORTASI ONLINE GOJEK DI KOTA MALANG
 
Creator Ramadhan, M. Afif Fathi
 
Description  This study aims to determine the effect of brand image on trust, brand image on loyalty, brand image on commitment, trust and commitment to loyalty, and indirect influence of brand image on loyalty mediated trust, and indirect influence of brand image on loyalty mediated commitment. The population in this study is unknown. Sampling in this study using incidental sampling and purposive sampling techniques as many as 96 respondents. The analysis is done using path analysis. The results of this study indicate that brand image has a positive and significant effect on trust, brand image has a positive and significant effect on loyalty, brand image has a positive and significant effect on commitment, trust and commitment has a positive and significant effect on loyalty, there is an indirect effect of brand image on loyalty through trust, there is an indirect influence of brand image on loyalty through commitment.Keywords: Brand Image, Trust, Commitment, Loyalty. 
 
Publisher MAGISTER MANAJEMEN UNISMA
 
Contributor —
 
Date 2020-05-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jimmu/article/view/3733
10.33474/manajemen.v4i2.3733
 
Source Jurnal Ilmu Manajemen (JIMMU); Vol 4, No 2 (2019): SEPTEMBER; 153-169
26216957
25416030
10.33474/jimmu.v4i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jimmu/article/view/3733/3366
 
Rights Copyright (c) 2019 JIMMU (Jurnal Ilmu Manajemen)