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Analisis Pengaruh Store Atmosphere Terhadap Kepuasan Konsumen Dimediasi Oleh Keputusan Pembelian Pada Toko Buku Togamas Cabang Kota Malang

JU-ke (Jurnal Ketahanan Pangan)

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Title Analisis Pengaruh Store Atmosphere Terhadap Kepuasan Konsumen Dimediasi Oleh Keputusan Pembelian Pada Toko Buku Togamas Cabang Kota Malang
 
Creator Nadzirummubin, Muchamad
Al Idrus, Salim
 
Subject —
Store Atmosphere, Consumer Satisfaction, Purchasing Decisions
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Description This study aims to analyze and test the effect of store atmosphere on consumer satisfaction with purchasing decisions as a mediating variable. The approach used in this study is quantitative with the type of explanatory research. The sample from this study were 120 respondents. Data collected through questionnaires were then analyzed using the Partial Least Square (PLS) approach. The results of the analysis show that store atmosphere has a significant influence on consumer satisfaction. And purchasing decisions can be a mediating variable of store atmosphere relations to consumer satisfaction.
 
Publisher Universitas Islam Malang
 
Contributor —
 
Date 2019-05-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/JU-ke/article/view/2717
 
Source JU-ke (Jurnal Ketahanan Pangan); Vol 3, No 1 (2019): JU-ke (Jurnal Ketahanan Pangan); 53 - 62
JU-ke: Jurnal Ketahanan Pangan; Vol 3, No 1 (2019): JU-ke (Jurnal Ketahanan Pangan); 53 - 62
2654-2811
2598-9898
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/JU-ke/article/view/2717/2561
 
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Rights Copyright (c) 2019 JU-ke (Jurnal Ketahanan Pangan)