Record Details

Social Commerce Adoption in SME’s

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

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Title Social Commerce Adoption in SME’s
 
Creator Zamrudi, Zakky
Wicaksono, Teguh
 
Subject Social Commerce; SME’s; Social Media; Adoption
 
Description Small and medium enterprises (SME’s) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept. In the economic strike, SME's could sustain the price of several staple goods that are related to society livelihoods such as food and attire. South Kalimantan Province was well known for its authentic fabric namely sasirangan produced by local SME's spread all around the area. SME's are nowadays are inseparable from IT particularly that related to social media to promote their product. The use of IT infrastructure and platform were usually centered in the large city mainly in the capital of province such as Banjarmasin. As an alternative, the use of social media could be employed to empower SME's at county area. This study was aimed to understand the attitude of county area SME's on the use of social media for commerce purposes. The sample involved in this study was 45 Sasirangan SME’s on 5 off-capital counties at South Kalimantan Province. These works use PLS-SEM due to the nature of research was explore the interaction amongst the variable (exploratory factor analysis). The finding shows that in general, SME's entrepreneur has a great willingness to use their social media for commerce purposes. A further discussion of research finding and research limitation will be further discussed in the end of paper.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2018-08-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jema/article/view/1125
10.31106/jema.v15i2.1125
 
Source JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; Vol 15, No 2 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; 144-154
2597-4017
1693-7864
10.31106/jema.v15i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jema/article/view/1125/1147
 
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