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The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

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Field Value
 
Title The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance
 
Creator Nirawati, Lia
Prayogo, Rangga Restu
 
Subject Knowledge Sharing; e-Marketing Capability; Marketing Performance; Business Incubation
 
Description Today's marketing activities have employed information technology to overcome the challenges of marketing sustainability in getting more resources and meeting greater expectations for building lasting relationships with customers. The ability in e-marketing represents business organizations competence in the use of the internet and other information technology to be able to facilitate effective and efficient interactions with customers. One of the marketing developments is e-Marketing capability. Information technology helps business organizations to be able to carry out online marketing capabilities. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this research is to see the extent of knowledge sharing and e-Marketing capability effect on marketing performance. This research used explanatory with a quantitative approach. The respondents are the students who have products that are marketed in business incubators. The questionnaire was given to 101 respondents with a sampling technique of purposive sampling. The results of the study show that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2019-03-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jema/article/view/1593
10.31106/jema.v16i1.1593
 
Source JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; Vol 16, No 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; 22-33
2597-4017
1693-7864
10.31106/jema.v16i1
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jema/article/view/1593/PDF
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/1593/85
 
Rights Copyright (c) 2019 JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
http://creativecommons.org/licenses/by/4.0