Record Details

Enterprises Performance Through Internal Resource Integration And Market Orientation Based On Competitive Advantages

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

View Archive Info
 
 
Field Value
 
Title Enterprises Performance Through Internal Resource Integration And Market Orientation Based On Competitive Advantages
 
Creator Purwohandoko, Purwohandoko
 
Subject Resources, Competitive Strategy, Competitive Advantages
 
Description Every company tries to achieve goals to gain profit and win the competition. To achieve this goal, the company must be able to demonstrate a competitive advantage. Therefore, the company always strives to gain competitive advantage by identifying, managing and optimizing their internal resources in the form of tangible and intangible assets that have superior characteristics as the power of generating competitive advantage. The sustainable competitive advantage by empowering their internal company resources can be defined as Research-Based View (RBV). The importance of research based views is contradicting with Market Based View (MBV) which stated that the more market oriented the more superior their competitive position. By using qualitative research (literature review), this study aims to understand and investigate how to create company performances through both point of views which is internal resources integration and market orientation based on competitive advantages.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2018-01-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jema/article/view/781
10.31106/jema.v15i01.781
 
Source JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; Vol 15, No 1 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; 61-70
2597-4017
1693-7864
10.31106/jema.v15i01
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jema/article/view/781/pdf
 
Rights Copyright (c) 2018 JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
http://creativecommons.org/licenses/by/4.0/