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Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

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Title Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy
 
Creator Zulfikar, Rizka
Mayvita, Prihatini Ade
 
Subject Perception; Behavior; Green Economy; MSME; Video Content Marketing
 
Description This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.
 
Publisher University of Islam Malang
 
Contributor Islamic University of Kalimantan in the supervision of Community Service and Research Bureau (LPPM-UNISKA) and Directorate of Research and Community Service (DRPM-DIKTI)
 
Date 2019-03-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jema/article/view/1796
10.31106/jema.v16i1.1796
 
Source JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; Vol 16, No 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; 34-45
2597-4017
1693-7864
10.31106/jema.v16i1
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jema/article/view/1796/PDF
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/1796/114
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/1796/115
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/1796/116
 
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