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Technostress among marketing employee during the COVID-19 pandemic: Exploring the role of technology usability and presenteeism

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

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Title Technostress among marketing employee during the COVID-19 pandemic: Exploring the role of technology usability and presenteeism
 
Creator Khuzaini, Khuzaini
Zamrudi, Zakky
 
Subject Technostress; Techno-invasion; Techno-overload; Techno-complexity; Techno-insecurity; Usefulness; COVID-19
 
Description The COVID-19 pandemic is profoundly affecting the way of consumer buying. Firms are therefore challenged to be more reliant on technology as many consumers have turned into protection mode and do anything remotely. While the usage of technology has offered flexibility and simplicity, it has also exacerbated the technostress issue. This study was conducted to understand and examine technology usability and presenteeism that influence technostress during the COVID-19 pandemic situations. A five-point Likert scale questionnaire survey was used to evaluate the perceptions of technology characteristics and techno-stress among marketing employees. A total of 262 respondents that classified as marketing employees that are experienced “working from home” during the pandemic, were collected and analyzed by using Covariance Based Structural Equation Modeling (CB-SEM). The results suggest that technology usability has positive influences on techno-complexity and techno-insecurity. Moreover, the negative influences of presenteeism on techno-overload and techno-insecurity were also proved in this study. Interestingly, marketing employees do not see their hyper-connectivity with technology implemented by the company impact their workloads and worries as they consider the current radical changes only temporary and will only last during the pandemic.
 
Publisher University of Islam Malang
 
Contributor Bureau of Research and Community Service, Islamic University of Kalimantan
 
Date 2021-04-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jema/article/view/10050
10.31106/jema.v18i1.10050
 
Source JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; Vol 18, No 1 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; 36-60
2597-4017
1693-7864
10.31106/jema.v18i1
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jema/article/view/10050/PDF
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/10050/1221
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/10050/1222
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/10050/1223
 
Rights Copyright (c) 2021 JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
http://creativecommons.org/licenses/by/4.0