Record Details

Analyzing the most determinant factors of Airbnb unit prices in Indonesia and Singapore

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

View Archive Info
 
 
Field Value
 
Title Analyzing the most determinant factors of Airbnb unit prices in Indonesia and Singapore
 
Creator Putera, Andreas Diga Pratama
Rafsanzani, Ahmed Reza
 
Subject Tourism; Airbnb; Pricing Strategy; Marketing; Linear Regression
 
Description In the tourism business, a place to stay is an integral part that cannot be ignored. Airbnb, as one of the newest platforms in Indonesia and Singapore let people rent or share their unit (house, villa, or apartment) for travelers. However, there is no standardized rule in determining a unit’s price-per-night. This study brings the novelty method in determining a unit’s price based on seven facility parameters (such as number of guests, air conditioning, Wi-fi, kitchen, pool, rating, and number of reviews) and contributes to tourism and business studies by illustrating how big data can be used and visually interpreted. This study selected Yogyakarta and Singapore as the observed of the study because of their similarities in term of their huge number of visitors in a relatively small area. To get insight of the most influential factors of determining Airbnb unit prices, this study used content scrapping methods to gathers and prepare dataset and linear regression for data analysis. Number of guests, rating, and number of reviews are classified as numeric variables whereas Wi-fi, air conditioning, kitchen and pool are classified as Boolean. The results show that the linear regression fit the data quite properly for the determinant of unit prices behavior. However, Singapore has more price variance than that of Yogyakarta. Furthermore, while air condition and Wi-fi considered as significant unit prices determinant in Yogyakarta and Singapore partially, the number of guest, rating, and pool becoming the most unit prices determinant factors for both Yogyakarta and Singapore. Surprisingly, the availability of kitchen does not have any impact in determining the unit’s price.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2021-04-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://riset.unisma.ac.id/index.php/jema/article/view/9285
10.31106/jema.v18i1.9285
 
Source JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; Vol 18, No 1 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen; 96-106
2597-4017
1693-7864
10.31106/jema.v18i1
 
Language en
 
Relation http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/9285/1061
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/9285/1062
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/9285/1063
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/9285/1064
http://riset.unisma.ac.id/index.php/jema/article/downloadSuppFile/9285/1065
 
Rights Copyright (c) 2021 JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
http://creativecommons.org/licenses/by/4.0