Record Details

Peran Label Halal, Citra Merek, Dan Online Customer Review Terhadap Pengambilan Keputusan Pembelian Online Pada Produk Wardah Kosmetik

EBIS: Jurnal Ekonomi dan Bisnis

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Title Peran Label Halal, Citra Merek, Dan Online Customer Review Terhadap Pengambilan Keputusan Pembelian Online Pada Produk Wardah Kosmetik
 
Creator Lestari, Utami Puji
 
Subject Halal
Brand Image
Online Customer Review
Purchase Decision
 
Description The purpose of this study was to determine the variables halal label, brand image, and on1ine customer review have a significant partial or simultaneous influence on purchasing decisions for Wardah Kosmetik online products in Surabaya. The sample in this study were 100 respondents. The analysis technique in this study uses multiple linear regression analysis, t test and F test. the halal label, brand image, and online customer review partially have a significant effect on purchasing decisions. The halal label, brand image, and online customer review simultaneously have a significant effect on purchasing decisions.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2021-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/110
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 11 No. 2 (2021): EBIS-Jurnal Ekonomi dan Bisnis (Juli 2021); 33-41
JURNAL EKONOMI BISNIS; Vol 11 No 2 (2021): EBIS-Jurnal Ekonomi dan Bisnis (Juli 2021); 33-41
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/110/lestari-artikel
 
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