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Peranan Retail Service, Merchandise Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Buminet Store Di Plaza Marina Surabaya

EBIS: Jurnal Ekonomi dan Bisnis

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Title Peranan Retail Service, Merchandise Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Buminet Store Di Plaza Marina Surabaya
 
Creator Lestari, Utami Puji
Maskuroh, Lilik
 
Subject Retail Service
Merchandise
Store Atmosphere and Purchasing Decisions
 
Description Understanding the needs and processes of consumer purchasing is very important in building an effective marketing strategy. By understanding how buyers through the problem recognition process, searching for information, evaluating alternatives, deciding to buy, and behavior after buying, marketers can take important signals on how to meet buyers' needs. The purpose of this study was to determine the effect of Retail Service, Merchandise and Store Atmosphere on Consumer Buminet Store Purchase Decisions at Marina Plaza Surabaya. The population in this study were all consumers who bought handphone products at the Buminet Store in Plasa Marina which had an infinite number. To facilitate researchers in conducting this research, researchers determined 100 respondents to be sampled. The analysis technique used is multiple linear regression. Based on the identification of problems, the research objectives until the discussion can be concluded: The results of the study simultaneously indicate that Retail Service Marchendise and Store Atmospher have a significant effect on purchasing decisions. The results of the research partially show that the Retail Service variable influences the Purchasing Decision, the effect of the Merchandise Variable on Atmospher's Purchasing and Store Decisions has a significant effect on purchasing decisions.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2018-07-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/109
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 8 No. 2 (2018): EBIS-Jurnal Ekonomi dan Bisnis (Juli 2018); 1-8
JURNAL EKONOMI BISNIS; Vol 8 No 2 (2018): EBIS-Jurnal Ekonomi dan Bisnis (Juli 2018); 1-8
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/109/lestari-artikel
 
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