Record Details

Pengaruh Store Atmosphere Terhadap Pembelian Implusif Dengan Emosi Konsumen Sebagai Variabel Intervening Pada Bread Talk Surabaya Plaza

EBIS: Jurnal Ekonomi dan Bisnis

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Title Pengaruh Store Atmosphere Terhadap Pembelian Implusif Dengan Emosi Konsumen Sebagai Variabel Intervening Pada Bread Talk Surabaya Plaza
 
Creator Lestari, Utami Puji
Fitri, Qowiyatul
 
Subject Store Atmosphere (Instore and Outstore Atmosphere)
Consumer Emotions and impulse purchases
 
Description The purpose of this study was to examine the role of store atmosphere on impulse buying and the indirect role of store atmosphere on impulse buying with consumer emotions as an intervention variable at Bread Talk Plaza Surabaya. The analysis technique uses path analysis. From the results of the Key Analysis that the biggest direct influence is the consumer emotion variable (Y1) on impulse buying (Y2). The value of the greatest indirect effect (via Y1 variable) is found in the store atmosphere variable (X1) on impulse buying (Y2). Based on these results, it can be concluded that the atmosphere of the store directly and indirectly through consumer emotions that affect impulse buying.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2016-01-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/106
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 6 No. 1 (2016): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2016); 14-21
JURNAL EKONOMI BISNIS; Vol 6 No 1 (2016): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2016); 14-21
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/106/lestari-artikel
 
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