Record Details

Tingkat Kepercayaan Konsumen dan Pemanfaatan E–Marketing terhadap Keputusan Pembelian Konsumen Produk E–Ticket Pesawat di Octopus Travel Surabaya

EBIS: Jurnal Ekonomi dan Bisnis

View Archive Info
 
 
Field Value
 
Title Tingkat Kepercayaan Konsumen dan Pemanfaatan E–Marketing terhadap Keputusan Pembelian Konsumen Produk E–Ticket Pesawat di Octopus Travel Surabaya
 
Creator Lestari, Utami Puji
Aksari Juanita , Hesty
 
Subject consumer confidence
the use of e-marketing
consumer purchase intentions
 
Description This study aims to determine the effect of variable consumer confidence and the use of e-marketing partially significant effect on consumer purchase intentions simultaneously or partially. And to investigate the use of e-marketing variable most dominant influence on consumer purchase intention. Samples from this study is that consumers Octopus Travel Surabaya as many as 100 people. The data analysis technique used is multiple linear regression method. Partially that the consumer confidence variables influence the purchase decisions of consumers. On the use of e-marketing variables influence the purchase decisions of consumers. Simultaneously variable consumer confidence and the use of e-marketing influence on consumer purchasing decisions with. Meanwhile, if viewed from the regression coefficient obtained, the regression coefficient is 0.435 variable consumer confidence is smaller than the value of the variable regression coefficient of utilization of e-marketing is 0.748. It can be concluded that the variables that most influence the consumer's decision pemelian (Y) plane e-ticket products at Octopus Travel Surabaya is variable utilization of e-marketing.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2022-02-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/105
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 5 No. 1 (2015): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2015); 1-12
JURNAL EKONOMI BISNIS; Vol 5 No 1 (2015): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2015); 1-12
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/105/lestari-artikel
 
Rights Copyright (c) 2015 EBIS: Jurnal Ekonomi dan Bisnis