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Pengaruh Kualitas, Harga Serta Inovasi Produk terhadap Loyalitas Konsumen PT. Intrasari Raya Surabaya

EBIS: Jurnal Ekonomi dan Bisnis

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Title Pengaruh Kualitas, Harga Serta Inovasi Produk terhadap Loyalitas Konsumen PT. Intrasari Raya Surabaya
 
Creator Retnowati, Eli
 
Subject product quality
price, product innovation
consumer loyalty
 
Description Companies need to increase their sales in order to survive in business competition. Not only looking for new customers, companies need to increase customer loyalty. This research was conducted to determine the effect of product quality, price, and product innovation on consumer loyalty. The population in this study are residents of Surabaya which is a consumer product of PT. Kingdom Digest. The sample of this study used 100 respondents with sampling using random sampling technique. This study uses multiple linear regression to analyze the data. This study shows that product quality has a significant effect on consumer loyalty. Furthermore, price also has a significant influence on consumer loyalty. Furthermore, product innovation partially has a significant effect on consumer loyalty. It is also concluded that the third variable simultaneously affects employee loyalty.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2016-01-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/88
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 6 No. 1 (2016): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2016); 8-13
JURNAL EKONOMI BISNIS; Vol 6 No 1 (2016): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2016); 8-13
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/88/renowati-artikel
 
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