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Pengaruh Harga, Kualitas Produk, dan Kualitas Layanan terhadap Loyalitas Konsumen pada CV. Wujud Unggul Surabaya

EBIS: Jurnal Ekonomi dan Bisnis

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Title Pengaruh Harga, Kualitas Produk, dan Kualitas Layanan terhadap Loyalitas Konsumen pada CV. Wujud Unggul Surabaya
 
Creator Retnowati, Eli
 
Subject influence of price
product quality
service quality
customer loyalty
 
Description Companies are currently required to continue to improve the quality of the products marketed, due to the higher business competition with similar products. Where competitors' products provide the same quality at a lower price. The variables in this study have three independent variables including price (X1), product quality (X2) and service quality (X3) with one dependent variable, namely customer loyalty (Y). With quantitative methods, the processed data is data in the form of numbers or numbers that can be calculated so that they can be analyzed using SPSS. There are two types of data collected, namely primary data and secondary data. Which will be obtained using validity test, reliability test, t test, f test and using multiple linear regression analysis techniques. The results of all calculations that have been carried out are proven that the price, product quality and service quality variables partially affect purchasing decisions at CV. Surabaya Superior Form. This means that if the variables of price, product quality, and service quality are perceived positively by consumers, customer loyalty to consumers will be maintained. By providing competitive prices but while maintaining good product quality, consumers have no other choice but to make repeated purchases.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2020-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/vnd.openxmlformats-officedocument.wordprocessingml.document
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/87
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 10 No. 1 (2020): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2020); 1-7
JURNAL EKONOMI BISNIS; Vol 10 No 1 (2020): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2020); 1-7
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/87/renowati-artikel
 
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