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Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian pada CV. Ramayana Sidoarjo

EBIS: Jurnal Ekonomi dan Bisnis

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Title Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian pada CV. Ramayana Sidoarjo
 
Creator Salim, M. Badrus
Munir, Misbachul
 
Subject Price
Product Quality
Promotion
Purchase Decision
 
Description Products are something that can be used to meet human or organizational needs. While the product itself according to Indriyo is divided into two namely tangible products such as consumer goods, industrial goods, complementary goods and substitution goods. The second is the intangible product, called the service. The attribute of a product that can satisfy the customer is the attribute of the quality of the product itself. So it can be concluded that if the consumer perception of a product is quality then consumers will also be interested to take a buying decision. This study aims to determine the effect of price, product quality, and promotion of purchasing decisions. Population in this research is consumer of CV. Ramayana Sidoarjo. This shows the influence between price, product quality and promotion with purchase decision kaartu by consumer CV. Ramayana Sidoarjo.
 
Publisher Fakultas Ekonomi Universitas Sunan Giri Surabaya
 
Date 2018-01-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/ebj/article/view/81
 
Source EBIS: Jurnal Ekonomi dan Bisnis; Vol. 8 No. 1 (2018): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2018); 1-12
JURNAL EKONOMI BISNIS; Vol 8 No 1 (2018): EBIS-Jurnal Ekonomi dan Bisnis (Januari 2018); 1-12
2809-0713
2088-6152
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/ebj/article/view/81/salim-munir-artikel
 
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