Record Details

Psycographic Analysis for Potential Customers of Granite Tiles

JOURNAL OF ENGINEERING AND SOCIAL SCIENCES (JESS)

View Archive Info
 
 
Field Value
 
Title Psycographic Analysis for Potential Customers of Granite Tiles
 
Creator Djaelani, Mohammad
Mardikaningsih, Rahayu
 
Subject flooring materials
granite tiles
consumer psychographics
purchasing decisions
 
Description Efforts to choose a floor material is one important part that will determine the appearance and use of the house in the long term. Property owner preferences are influenced by various things including psychographic elements. Granite tiles are one type of flooring material that has a certain segment in the market. This study intends to determine the psychographic contribution of consumers to the buying behavior of granite tiles. This associative research conducted observations at the DEPO Building in Sidoarjo. The number of samples is 100 respondents. The analysis tool is regression. The results showed that the independent variable, namely consumer psychographic variables consisting of activities, interests, opinions had a significant influence on buying interest in granite tiles.
 
Publisher LPPM Universitas Sunan Giri Surabaya
 
Date 2021-04-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.unsuri.ac.id/index.php/jess/article/view/63
 
Source JOURNAL OF ENGINEERING AND SOCIAL SCIENCES (JESS); Vol. 1 No. 1 (2021): Journal of Engineering and Social Sciences (JESS); 9-15
2809-2066
 
Language eng
 
Relation https://journal.unsuri.ac.id/index.php/jess/article/view/63/djaelani
 
Rights Copyright (c) 2021 JOURNAL OF ENGINEERING AND SOCIAL SCIENCES