Record Details

PENINGKATAN KUALITAS DAN PRODUKTIVITAS KERAJINAN BORDIR DI DESA KETEGAN KECAMATAN TANGGULANGIN KABUPATEN SIDOARJO

Journal of Science and Social Development

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Title PENINGKATAN KUALITAS DAN PRODUKTIVITAS KERAJINAN BORDIR DI DESA KETEGAN KECAMATAN TANGGULANGIN KABUPATEN SIDOARJO
 
Creator Wulandari, Rina Sri
Fitri, Medya Ayunda
Rahkadima, Yulia Tri
 
Subject Embroidery, Packaging, Labeling, Marketing
 
Description In 2016, Sidoarjo Regency became one of the districts with the highest number of SMEs. Embroidery is one of the results of its superior products, especially in the Tanggulangin area. However, currently Tanggulangin is only famous for bag craftsmen. Therefore, there is a need for assistance in boosting embroidery craft through a community partnership program (PKM). Some aspects of the problem that are prioritized in this program are aspects of production, product packaging, and marketing. From the aspect of production, the condition of partner production capacity 1 is still limited because partner 1 only has 1 embroidery machine. In addition, partner 1 does not have a soldering tool to punch holes in the applique. So the solution that will be given to the problem of the production aspect is to procure embroidery tools and production supporting equipment in the form of solder so as to maximize product preparation. The results achieved in this activity included labeling training, packaging, marketing and also machine purchases. Machine purchases are used to achieve the expected production capacity. The implementation of labeling and packaging training aims to make the products they market more attractive to consumers so they can increase the number of sales of their products. While online marketing training aims to make their products easier for the public to know.
 
Publisher Journal of Science and Social Development
 
Date 2020-06-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.unusida.ac.id/index.php/jssd/article/view/165
 
Source Journal of Science and Social Development; Vol. 1 No. 2 (2018): Journal of Science and Social Development; 41-45
 
Language eng
 
Relation https://journal.unusida.ac.id/index.php/jssd/article/view/165/120