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PENGARUH SINERGI PEMASARAN DAN SINERGI TEKNOLOGI TERHADAP KINERJA PRODUK BARU PADA ERA DAN POST PANDEMI

GREENOMIKA

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Title PENGARUH SINERGI PEMASARAN DAN SINERGI TEKNOLOGI TERHADAP KINERJA PRODUK BARU PADA ERA DAN POST PANDEMI
 
Creator Novie, Muhafidhah
 
Subject marketing synergy, technology synergy, and new product performance
 
Description This study aims to determine (1) the effect of marketing synergy and technology synergy on the performance of new products during the pandemic (2) the influence of technology synergy on the performance of new products during the pandemic (3) between marketing synergy and which technology synergy suggests a greater influence on new product performance. The sample in this study were MSME-based food and beverage businesses that are members of the Sidoarjo Food and Beverage Association. The research method used is quantitative research methods using SPSS 22 tools, as an analysis tool. The results of the analysis suggest that (1) marketing synergy can improve the performance of new products (2) technology synergy has a positive effect on the performance of new products (3) the results of the regression equation suggest that technology synergy has a greater influence than marketing synergy on the performance of new products.
 
Publisher Jurnal Greenomika
 
Date 2021-12-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.unusida.ac.id/index.php/gnk/article/view/489
 
Source GREENOMIKA; Vol. 2 No. 1 (2020): GREENOMIKA
2657-0122
2657-0114
 
Language eng
 
Relation https://journal.unusida.ac.id/index.php/gnk/article/view/489/351
 
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