Record Details

OPTIMALISASI CITRA MEREK DAN DIFERENSIASI PRODUK DALAM MENUMBUHKAN LOYALITAS KONSUMEN (PRODUK MAKANAN KECIL TUM TIM DI SIDOARJO)

GREENOMIKA

View Archive Info
 
 
Field Value
 
Title OPTIMALISASI CITRA MEREK DAN DIFERENSIASI PRODUK DALAM MENUMBUHKAN LOYALITAS KONSUMEN (PRODUK MAKANAN KECIL TUM TIM DI SIDOARJO)
 
Creator Novie, Muhafidhah
 
Subject brand image, product differentiation, consumer loyalty
 
Description The purpose of this study is to calculate the magnitude of (1) the impact of brand image in fostering consumer loyalty, a study on the Tum Team cake (2) the impact of product differentiation in fostering consumer loyalty. big on consumer loyalty. This study determined a sample of 33 customers of the Tum Tim cake. The quantitative approach research method is used in this study, using statistical tools using the SPSS 22 application, as an analysis tool. On the basis of the analysis suggests that (1) brand image is able to improve the performance of new products (2) product differentiation has an effect on increasing the level of consumer loyalty (3) Analysis of the multiple linear regression equation implies that brand image fosters a stronger impact than product differentiation to grow the level of consumer loyalty Tum Tim.
 
Publisher Jurnal Greenomika
 
Date 2020-12-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.unusida.ac.id/index.php/gnk/article/view/335
 
Source GREENOMIKA; Vol. 2 No. 2 (2020): GREENOMIKA; 114-121
2657-0122
2657-0114
 
Language eng
 
Relation https://journal.unusida.ac.id/index.php/gnk/article/view/335/261