ANALISIS REUSE INTENTION PELANGGAN TOUR DAN TRAVEL “X”
Accounting and Management Journal
View Archive InfoField | Value | |
Title |
ANALISIS REUSE INTENTION PELANGGAN TOUR DAN TRAVEL “X”
|
|
Creator |
Karya, Denis Fidita
|
|
Subject |
service quality
customer satisfaction reuse intention |
|
Description |
This study aims to examine the effect of service quality and satisfaction on reuse intention on tour and travel. The research used primary data derived from the questionnaire respondents of tour and travel “X” consumer. The sample in this study amounted to 134 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using partial least square. The empirical result of the study show that service quality had a positive effect and significant to customer satisfaction, satisfaction had a positive effect and significant to reuse intention and service quality had a positive effect and significant to reuse intention.
|
|
Publisher |
UNUSA Press
|
|
Date |
2020-07-24
|
|
Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
Format |
application/pdf
|
|
Identifier |
https://journal2.unusa.ac.id/index.php/AMJ/article/view/1628
10.33086/amj.v4i1.1628 |
|
Source |
Accounting and Management Journal; Vol. 4 No. 1 (2020): Accounting and Management Journal
JURNAL AKUNTANSI DAN MANAJEMEN; Vol 4 No 1 (2020): Accounting and Management Journal 2579-9614 2579-9606 10.33086/amj.v4i1 |
|
Language |
eng
|
|
Relation |
https://journal2.unusa.ac.id/index.php/AMJ/article/view/1628/1118
|
|
Rights |
Copyright (c) 2020 Denis Fidita Karya
https://creativecommons.org/licenses/by-sa/4.0 |
|