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Formulasi Strategi Pemasaran Lembaga Amil Zakat Nasional Yayasan Yatim Mandiri

Accounting and Management Journal

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Field Value
 
Title Formulasi Strategi Pemasaran Lembaga Amil Zakat Nasional Yayasan Yatim Mandiri
 
Creator Wardojo, Bimo Wahju
 
Subject Marketing Strategy Formulations
Amil Zakat Institutions
Diamond Strategies
 
Description In the past five years (2014-2018) LAZNAS Yatim Mandiri experienced: (1) the growth rate of LAZNAS Yatim Mandiri donation growth decreased from two digits to only one digit; (2) declining market share of LAZNAS Yatim Mandiri donations; (3) the low




growth rate of LAZNAS Yatim Mandiri donation collection in the last five years has been 8% compared to the average growth rate of zakat nationally (25.79%)



This study aims to design the right marketing strategy formulation for LAZNAS Yatim Mandiri to increase market share in the competitive era by using diamond strategy frame work. The research method used in research is a qualitative approach, namely case studies. Data collection uses literature study and in-depth interviews.



The results of this study recommend the marketing strategy formulation based on the diamond strategy framework including arenas, vehicles, differentiators, staging and ecolonomic logic















 
 
Publisher UNUSA Press
 
Date 2020-07-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/AMJ/article/view/1528
10.33086/amj.v4i1.1528
 
Source Accounting and Management Journal; Vol. 4 No. 1 (2020): Accounting and Management Journal
JURNAL AKUNTANSI DAN MANAJEMEN; Vol 4 No 1 (2020): Accounting and Management Journal
2579-9614
2579-9606
10.33086/amj.v4i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/AMJ/article/view/1528/1114
 
Rights Copyright (c) 2020 Bimo Wahju Wardojo
https://creativecommons.org/licenses/by-sa/4.0