Record Details

EVALUASI VALUE PROPOSITION PADA USAHA KECIL PARANI CAR WASH

Accounting and Management Journal

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Field Value
 
Title EVALUASI VALUE PROPOSITION PADA USAHA KECIL PARANI CAR WASH
 
Creator Anarta Pratama, Rinanda Bagus
Liliani, Liliani
 
Subject value proposition
business model canvas
SWOT
startup business
 
Description This study aimed to evaluate the Value Proposition in Parani Car Wash, a home-call car cleaning startup business. The Value Proposition is viewed as part of Osterwalder’s Business Model Canvas and the SWOT approach is used to describe and explain the current Value Proposition of Parani Car Wash. This research uses qualitative approach with descriptive analysis. Data collection method in this study is using semi-structured interview technique. There are 9 informants interviewed, consisting of two customers of the company, two of the owners of similar companies, an expert, and four managers of the company. The results of SWOT approach indicates the strength of the Value Proposition is aligned with the needs of customers, while the weakness is related to network. Opportunities are available regarding expansion of operational areas and service variants, but there are threats related to competition.
 
Publisher UNUSA Press
 
Date 2018-03-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/AMJ/article/view/69
10.33086/amj.v1i1.69
 
Source Accounting and Management Journal; Vol. 1 No. 1 (2017): Accounting and Management Journal
JURNAL AKUNTANSI DAN MANAJEMEN; Vol 1 No 1 (2017): Accounting and Management Journal
2579-9614
2579-9606
10.33086/amj.v1i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/AMJ/article/view/69/51
 
Rights Copyright (c) 2018 Rinanda Bagus Anarta Pratama, Liliani Liliani