Record Details

PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BATIK TENUN IKAT (Studi Kasus CV Paradila Parengan Maduran)

J-MACC : Journal of Management and Accounting

View Archive Info
 
 
Field Value
 
ISSN 2620-9756
2620-6951
 
Authentication Code dc
 
Title Statement PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BATIK TENUN IKAT (Studi Kasus CV Paradila Parengan Maduran)
 
Added Entry - Uncontrolled Name Sentosa, Bayu
Tsalisah, Muafiyatin Nur
Universitaas Islam Darul Ulum Lamongan
Universitaas Islam Darul Ulum Lamongan
 
Summary, etc. This study aims to determine the effect of Promotion, Brand Image and Product Quality on Purchasing Decisions of woven batik. The pupulation in this study is a questionnaire calculation report. This study uses the 2015-2019 observation period. With purposive sampling technique with 75 respondents survived the last 5 years. Data analysis method used in this study is multiple linier regression test. The variables used are Promotion, Brand Image and Product Quality as the independent variable, while the Purchase Decision variable as the dependent variable.the results of this study produce findings that Promotion, Brand Image and Product Quality significantly influence purchasing decisions. Simultaneously, Promotion, Brand Image and Product Quality significantly influence Purchasing Decision of batik woven on CV Paradila Lamongan.
 
Publication, Distribution, Etc. Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan
 
Electronic Location and Access application/pdf
http://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2638
 
Data Source Entry J-MACC : Journal of Management and Accounting; Vol 4 No 2 (2021): Oktober
 
Language Note eng
 
Terms Governing Use and Reproduction Note ##submission.copyrightStatement##