Jurnal Pendidikan Tinggi Nahdlatul Ulama Jawa Timur
PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE
J-MACC : Journal of Management and Accounting
View Archive Info| Field | Value | |
| ISSN |
2620-9756 2620-6951 |
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| Authentication Code |
dc |
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| Title Statement |
PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE |
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| Added Entry - Uncontrolled Name |
Bilgies, Ana Fitriyatul Sundari, Arifah Fauziyah, Nurul Universitas Islam Darul Ulum Lamongan Universitas Islam Darul Ulum Lamongan Universitas Islam Darul Ulum Lamongan |
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| Summary, etc. |
This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.
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| Publication, Distribution, Etc. |
Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan |
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| Electronic Location and Access |
application/pdf http://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2066 |
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| Data Source Entry |
J-MACC : Journal of Management and Accounting; Vol 3 No 2 (2020): Oktober |
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| Language Note |
eng |
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| Terms Governing Use and Reproduction Note |
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