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NILAI SOSIAL PADA IKLAN KOMERSIAL SUSU PENINGGI BADAN REMAJA DI TELEVISI

HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora

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ISSN 2579-8987
2085-1413
 
Authentication Code dc
 
Title Statement NILAI SOSIAL PADA IKLAN KOMERSIAL SUSU PENINGGI BADAN REMAJA DI TELEVISI
 
Personal Name Ulfah, Anisa
Universitas Islam Darul 'Ulum
 
Summary, etc. This study has a purpose to describe the social values ​​contained in the advertisements for body-enhancing milk for adolescents. The research was conducted using content analysis method with a qualitative descriptive approach. The source of data in this study is the documentation of commercial advertisements for body-enhancing milk aged 12-17 years, namely the Boneeto commercial version of Growing Enthusiasm, Hilo Teen version of Bintang, and Zee Platinum version 30s). Research data in the form of social value in advertising. The data collection technique is done by documentation. Based on the results of data analysis, five social values ​​were obtained, including the value of helping, the value of caring, the value of empathy, the value of belonging, and the value of cooperation. The conclusion in this research is that these social values ​​are needed by adolescents to be able to live their social life well according to the demands of society's culture in order to live side by side in harmony.
 
Publication, Distribution, Etc. LPPM UNISDA
 
Electronic Location and Access application/pdf
http://e-jurnal.unisda.ac.id/index.php/Humanis/article/view/2475
 
Data Source Entry HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora; Vol 13 No 2 (2021): Juli
 
Language Note eng
 
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