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PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI PT. AYU INDAH GROUP CABANG PACIRAN LAMONGAN

HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora

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ISSN 2579-8987
2085-1413
 
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Title Statement PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI PT. AYU INDAH GROUP CABANG PACIRAN LAMONGAN
 
Added Entry - Uncontrolled Name Nasrullah, M Hafidh
Faizin, Muhammad
Universitas Islam Darul 'Ulum Lamongan
Universitas Islam Darul 'Ulum Lamongan
 
Summary, etc. The problem that is known to be related to customer loyality in the PT. Ayu Indah Lamongan is the fluctuation in sales in the past three months. This study aims to influence Strategy marketing and Quality of service on Increased sales in the PT. Ayu Indah Lamongan which is on Jl. Raya Deadles No. 35, Paciran, Lamongan. This research is a survey with quantitative research, population and sample of this study were 60 respondents who bought airplane, car rental etc.  in the PT. Ayu Indah Lamongan, data colllection using interviews and questionnaires. Analysis of the data used is the validity test, multiple linear regression analysis, hypothesis testing and the coefficient of determination R2 test.  
 
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http://e-jurnal.unisda.ac.id/index.php/Humanis/article/view/1977
 
Data Source Entry HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora; Vol 12 No 2 (2020): Juli
 
Language Note eng
 
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